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      <image:title>Blog: Podcast Basics - Creating a Podcast That Lasts: How to Build and Sustain Your Show - Choose your podcast’s main focus and title. Keep the title simple and SPECIFIC.</image:title>
      <image:caption>A simple, straightforward title will help audiences find you. But don’t have a generic title either, such as “The (your name here) Show” People who listen to podcasts are often looking for specific information or shows that target their interests.  Research! What other podcasts are in your space? What are they called? DON’T use the same title as someone else’s podcast, even if it seems long defunct.</image:caption>
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      <image:title>Blog: Podcast Basics - Creating a Podcast That Lasts: How to Build and Sustain Your Show - Recording tips</image:title>
      <image:caption>Record a podcast intro- a QUICK line about what the show is and what it’s about. This helps listeners know exactly what they’re getting. Be relatable- share experiences and personal stories related to your topic. If it’s a hosted interview show, many listeners are interested in both the interviewee and the host. Your personality can build close personal engagement with your listeners. Prioritize quality and pay attention to your show length! Keep it a length that holds interest- it’s easy to turn off a podcast if the hosts are going off topic for too long. If you don’t edit the podcast, stick closely to notes or a script.</image:caption>
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      <image:title>Blog: Podcast Basics - Creating a Podcast That Lasts: How to Build and Sustain Your Show - First, WHY do so many podcasts fail?</image:title>
      <image:caption>Unclear and unfocused goals It’s hard to find your audience if you don’t know who they are and what you want to talk to them about. And it’s easy to give up if your podcast doesn’t have a lot of downloads or interest from listeners. Lack of consistency- not enough time or money   Podcasts require an investment of both time and money. Your initial monetary investment does not have to be huge at first. Over time, expect to spend some marketing money, or find people or sponsors to invest in your podcast. Poor audio and/or video quality Investing in proper equipment makes a huge difference- get a decent microphone, recorder and headphones.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/632dfa4bfc472a52356bc2f9/1683666845563-NL4V83PR47VEORTFI4R4/unsplash-image-nPy0X4xew60.jpg</image:loc>
      <image:title>Blog: Podcast Basics - Creating a Podcast That Lasts: How to Build and Sustain Your Show - Figure out how much time per week you can budget for your podcast. There’s several ways your time can get sucked up for each episode you want to produce. These include: Research  Finding and booking guests, with follow up requests Scripting/interview questions Recording time Editing time Creating show notes Posting the podcast Social media posts</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/632dfa4bfc472a52356bc2f9/551b57b9-e31c-422b-8503-accd210df52e/unsplash-image-Y5bvRlcCx8k.jpg</image:loc>
      <image:title>Blog: Podcast Basics - Creating a Podcast That Lasts: How to Build and Sustain Your Show - Build your podcast team! Get help to keep going! Co-host: The co-host or hosts can help share the burden of interviewing guests and the self-conscious job of talking into a microphone solo. You and your co-host(s) can also trade off hosting duties, which will help ease keeping to a weekly podcast schedule. Podcast Producer - Showrunner - Talent booker - Podcast Manager: That’s ME! This position goes by many names, but they can handle all the pesky details of booking guests, juggling schedules, providing show quality control AND MORE. Editor : Editing a show yourself is time consuming and tedious if you don’t have the skills. Social Media Manager: A podcast today will not grow and flourish without some minimal social media engagement.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/632dfa4bfc472a52356bc2f9/1683672253507-IQWD01KXG5PY8VVCMFAB/unsplash-image-eTlkUZX1U0s.jpg</image:loc>
      <image:title>Blog: Podcast Basics - Creating a Podcast That Lasts: How to Build and Sustain Your Show - Use a decent mic and recording equipment, INCLUDING for guests. It’s easy to turn off a podcast if you don’t like how it looks or sounds. Sound check/test before recording. It’s easy to be distracted during an interview if you’re nervous or unused to your equipment. Wear headphones! You need to hear what the recording sounds like. You don’t need to be in a soundproof room or studio, but a quiet space that’s not too echo-y is always ideal.</image:title>
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